Extra credit: scoring those points
Enticed by Alex' promise of extra two percent point, I typed my name in Google and Technorati. Here are results:
1. Google search found my blog right away (2nd in the list). It also detected links to my blog from bloglines.com (#4) and blogshares via Wharton (#6).
2. Searching Technorati was a blast: returned were links to my blog and Alex's blog with the presentation schedule.
There are ways to increase one's blog visibility in the cyberspace: update your blog regularly, link it to other sources, make it interesting and encourage visitors link it to their blogs. In other words, don't be lazy when blogging and you'll be found! (Incidentally, "Be Found" is the motto that my friend Anton chose for his Internet marketing company, Acronym Media).

2 Comments:
your tips for gaining visibility for your blog are spot on.
i wonder if your friend's company advocates blogs as part of a search engine optimization strategy ?
Alex,
I'm unaware of Acronym's use of blogs, although it may be a good avenue for them. Acronym buys ad space from Google and other search engines; some of the companies we discussed in the class are Acronym's clients.
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