Too much of a good thing or almost good-bye.

Going back to one of the first topics covered in this class: managing demand and demarketing.. Blog is a product too: it offers knowlegde and insights as its core benefits. More importantly, though, blog readers (consumers) develop a sense of "connectedness" or "belonging" to the global internet community -- and this may qualify as an augmented benefit of a product called blog. And no one would deny the fact that each blog is brand by itself: some are quite strong, and some are striving to be popular..

What happens when your blog becomes more popular than Paris Hilton's video? How does one demarket the blog product? Clare and Alex discuss the topic (I managed to contributed my 2c too).