A hodgepodge: of MS & RSS, thanks and good-byes
The first summer semester is over; grades for the final are in... It seems like the right time to say thank you to the classmates for sharing their stories and insights on the world of marketing, and to Alex for getting us interested not only in the 4 P's, but also in blogs, wikis, RSS, etc. For those of you who remain @ Wharton, I'll see you around; for others -- please stay in touch. And Lucian, best of luck in Belgium!
And, commenting on the subject of competive advantage covered... Microsoft has been known for quickly snatching every new technologies it could lay its eyes on. From PhysOrg.com, a technology blog, came a report that Microsoft is incorporating the RSS technology into the next release of Windows (code-names Longhorn).. The article iluustrates two points: how MS manage to stay competitive and 2) RSS, blogs, and wikis are becoming mainstream.

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